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Ben Shelton defended his sponsor On, questioning its characterization as a small company. Jack Draper joined Vuori, highlighting non-traditional brands disrupting the industry’s status quo. Upstart brands like On and Lululemon are challenging Nike and Adidas' dominance in tennis apparel by signing top players like Iga Swiatek and Frances Tiafoe. Coco Gauff highlighted fashion's role in attracting new fans to tennis.

Venus Williams is set to electrify the US Open. Her arrival promises high drama and powerful tennis. Williams affirms tennis is integral to her life and said that she envisions a future with the sport, whether playing or watching. The groundbreaker will once again, showcase her passion on tennis's grandest stage.

The US Open anticipates a potential shift in men's tennis as the Sinner-Alcaraz duopoly faces challenges. Djokovic highlights the possibility of a 'third guy' disrupting their dominance, drawing parallels to his early career. Ben Shelton, with his unique style and recent success, emerges as a contender, aiming to challenge the top players and make a significant impact at the tournament.

The 2025 US Open begins on August 24, with defending champions Jannik Sinner and Aryna Sabalenka aiming to retain their titles. Top contenders like Carlos Alcaraz, Iga Swiatek, Coco Gauff, and rising stars Fran Jones and Coleman Wong compete for a share of the record prize pool.

Ahead of the US Open, Jannik Sinner revealed a past pact with his parents: he would quit tennis if he didn't crack the top 200 by age 23 or 24 due to financial constraints. Sinner recently withdrew from the Cincinnati Open final against Carlos Alcaraz due to illness, apologizing to fans and congratulating Alcaraz.

US Open 2025: Thanasi Kokkinakis opened up on the massive competition between Jannik Sinner and Carlos Alcaraz before the hard-court major gets underway on August 24 at Flushing Meadows.

Sara Errani and Andrea Vavassori clinched their second consecutive US Open mixed doubles title, defeating Iga Swiatek and Casper Ruud in a thrilling final. The Italian duo navigated a revamped tournament format that prioritised singles stars, securing a $1 million prize.